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Head of Design, Marketing

Ellipse – Los Angeles, CA | 2023–Present

  • Lead creation and ongoing evolution of brand identity for a B2B fintech company across all print and digital touchpoints.

  • Serve as sole in-house designer, establishing a cohesive, modern visual system spanning web, product, marketing, and events.

  • Direct a full corporate website redesign and ongoing optimization, driving a 45% increase in visitor traffic.

  • Design high-impact assets, including bank cards, trade-show booths, and executive presentations, that support deal closures.

  • Own social media design across LinkedIn, Instagram, and YouTube, contributing to 30% growth in LinkedIn followers.

  • Produce all marketing collateral, including one-pagers, brochures, newsletters, logos, infographics, invitations, posters, banners, swag, awards, videos, and motion graphics for internal and external campaigns.

  • Apply audience psychology, ROI analysis, and design theory to inform visual strategy and drive product adoption and sales.

  • Design and deliver client and executive presentations to secure deals with banks, creating ~250 decks to date.

  • Create digital advertising assets and edit video content for paid, social, YouTube, and corporate campaigns.

  • Work on partner marketing initiatives by designing co-branded assets aligned with partner visual systems for joint campaigns.

  • Develop 3D mockups, trade-show booth layouts, and experiential designs using SketchUp, alongside video and motion assets.

  • Plan and support 6 large-scale trade shows (300–8,000 attendees), delivering all visual materials in collaboration with marketing.

  • Prototyped 3 internal applications, designing end-to-end visual systems and UI assets.

 

Marketing & Communication Designer

Nonprofit HR – Remote | 2022–2023

  • Served as first company’s designer, redefining brand identity, creating new assets, and updating existing brand templates.

  • Created presentations, webinars, external ads, business proposals for clients, and other digital and print materials.

  • Created social media posts, including visual content, quotes, thought leadership posts, and insights.

  • Built and maintained image library for public and client-facing assets used in presentations, website, and social media.

 

Digital Production Artist & Photo Editor

Energy Intelligence – New York, NY | 2015–2022

  • Produced layout of 10+ newsletters published daily, weekly, and monthly using InDesign, Photoshop, and illustrator.

  • Produced fact sheets, annual reports, illustrated maps, infographics, web blasts, brochures, posters, and marketing emails.

  • Conducted research for editorial photos for news stories, and organized digital files through CMS systems.

  • Defined and maintained digital file databases.

 

Production & Graphic Artist / Photo Editor

Bearport Publishing – New York, NY | 2012–2014

  • Supported creative director across in-house production, including layout development, photo research, and sourcing imagery.

  • Performed photo editing and retouching using Photoshop and Lightroom, assisted with HTML/CSS updates.

  • Created and managed iBooks/eBooks (iBooks Author), photo spec lists, tip sheets, and proofread for published books.

  • Acted as liaison between editorial, design, production, and marketing departments to coordinate design and layouts.

 

Creative Assistant

Lotus Hom LLC – Los Angeles, CA | 2012

  • Managed product shipping, event coordination, and team scheduling

  • Tracked monthly expenses and conducted market research

  • Scheduled and published content for blogs and social media channels

  • Liaised with vendors and agencies to complete marketing projects

 

Graphic Designer

Ladies Wear – Los Angeles, CA | 2011

  • Created promotional content and branding materials for social media and marketing

  • Provided administrative and design support to the CEO

  • Delivered responsive customer service via phone, email, and in-person

 

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Skills

Design & Visual Communication:

Graphic Design, Branding, Visual Storytelling, Photo Retouching, Infographics, Presentations, Layout Design, 3D Mockups, Video Editing

 

Marketing & Strategy:

Campaign Development, Strategic Planning, Content Creation, Proposals, Trade Show Collateral, Marketing Swag Design

 

Tech & Tools:

Adobe Creative Suite, Premiere, AfterEffects, CaptureOne, Final Cut, WordPress, HTML/CSS, Salesforce, Pardot, Microsoft Office, CMS Systems

 

Project Management:

Time Management, Multitasking, Team Leadership, Vendor Coordination, Event Support, Asset Organization

 

Languages:

English, French (Conversational)

 

 

Education

California Institute of the Arts

Certificate in UI/UX Design | 2022

 

Raffles Design Institute

Bachelor of Arts in Graphic Design | 2011

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