As Lead Designer at a global fintech company based in Los Angeles, I spearheaded a comprehensive design overhaul that transformed the brand’s visual identity and digital presence. My work included the complete redesign of the corporate website, a new mobile app for the company’s flagship product, and modern, high-impact presentations for the sales and business development teams.

 

The company’s outdated website was rebuilt from the ground up into a clean, modern, and conversion-focused platform—successfully driving new leads, increasing customer engagement, and enhancing the brand’s global visibility.

 

I worked closely with the CEO, marketing director, and head of content to ensure every design decision aligned with the company’s strategic goals and messaging. I also led the design and development of a new mobile app for our core product, collaborating across departments to deliver a user experience tailored to the needs of C-level executives and enterprise clients. From early wireframes and prototypes to UX research and final implementation, the app was designed to be intuitive, scalable, and aligned with business objectives.