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Comprehensive Marketing Packet for Bank

BRAND IDENTITY

PRODUCT DESIGN

FINTECH

UX STRATEGY

I led the creative strategy and production design for a premium metal credit card featuring battery-free dynamic security technology. I delivered a full ecosystem from physical packaging to mobile UX that redefined transaction security for an elite global clientele.

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My Role

Lead BRAND Designer

TIMELINE

2 WEEKS

TEAM

Marketing

Objective

Implement a revolutionary dynamic security code solution to eliminate Card-Not-Present (CNP) fraud without compromising the "white-glove" experience expected by high-net-worth cardholders.

Solution

A production-ready brand journey bridging high-end hardware with digital banking. The design integrates a battery-free electronic paper display into a premium metal card to provide "Security on your finger tips" across all global payment infrastructures.

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I. Premium Card & Welcome Kit

  • Production Design: I engineered the visual identity for a high-gauge metal card and oversaw the integration of a dynamic security micromodule and e-paper display.

  • Tactile Onboarding: I designed a minimalist welcome folder and activation journey that uses a physical-to-digital bridge via an integrated QR code.

  • Sustainable Tech: The card uses energy-harvesting technology to power the security code directly from terminals, requiring no batteries or charging.

II. Advertising & Social Campaign

  • Aspirational Narrative: I developed the "The last thing on your mind should be your card security" creative strategy, positioning the technology as a premium lifestyle enabler for global travelers.

  • Campaign Execution: I delivered a full suite of assets including social media content, digital ads, and high-end physical collateral for the wealth management sector.

  • Brand Positioning: The campaign shifted the focus from fraud prevention to uncompromised freedom, reinforcing the bank's status as an innovation leader.

III. App UI/UX & Instructional Video

  • Digital Ecosystem: I architected the mobile UI for generating secure codes within the existing banking app to ensure EMV-grade protection for online transactions.

  • Synchronized UX: The app interface mirrors the physical card's display to provide a consistent and intuitive user experience across all spending channels.

  • Guided Activation: I produced a concise instructional video to walk cardholders through the new technology and the instant activation process.

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